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July 26, 2019
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Read Uber and Waymos Statements After Surprise Settlement in Huge Trade Secrets

first_img Next Article February 9, 2018 Uber Register Now » –shares Uber and Alphabet self-driving technology subsidiary Waymo reached a settlement Friday morning in the latter’s case against the ride-hailing company, ending a bizarre drama that’s been unfolding in the courtroom since the case began.The news was announced by a Waymo attorney in a San Francisco courtroom, and the judge on the trial granted the motion to dismiss the case. The settlement will call for Uber to give Waymo 0.34 percent of the ride-hailing company’s equity, which was last valued at $72 billion.Related: 15 Absolutely Crazy Things That Have Come Out of the Uber vs. Alphabet TrialWaymo alleged in its lawsuit that a former engineer, Anthony Lewandowski, had taken troves of data, and therefore trade secrets, with him after he quit the company to start his own venture, Otto. That company was purchased by Uber in 2016.Waymo released a statement from a spokesperson:“We have reached an agreement with Uber that we believe will protect Waymo’s intellectual property now and into the future. We are committed to working with Uber to make sure that each company develops its own technology. This includes an agreement to ensure that any Waymo confidential information is not being incorporated in Uber Advanced Technologies Group hardware and software. We have always believed competition should be fueled by innovation in the labs and on the roads and we look forward to bringing fully self-driving cars to the world.”And here’s a letter written by Uber CEO Dara Khosrowshahi about the settlement:”My job as Uber’s CEO is to set the course for the future of the company: innovating and growing responsibly, as well as acknowledging and correcting mistakes of the past. In doing so, I want to express regret for the actions that have caused me to write this letter.”To our friends at Alphabet: we are partners, you are an important investor in Uber, and we share a deep belief in the power of technology to change people’s lives for the better. Of course, we are also competitors. And while we won’t agree on everything going forward, we agree that Uber’s acquisition of Otto could and should have been handled differently.”To our employees, in particular the great and talented people of Uber’s Advanced Technologies Group: I am inspired by your passion and commitment to bringing self-driving vehicles to life. Over the last year, you’ve been distracted from your mission. For that I am sorry.”There is no question that self-driving technology is crucial to the future of transportation—a future in which Uber intends to play an important role. Through that lens, the acquisition of Otto made good business sense.”But the prospect that a couple of Waymo employees may have inappropriately solicited others to join Otto, and that they may have potentially left with Google files in their possession, in retrospect, raised some hard questions.”To be clear, while we do not believe that any trade secrets made their way from Waymo to Uber, nor do we believe that Uber has used any of Waymo’s proprietary information in its self-driving technology, we are taking steps with Waymo to ensure our Lidar and software represents just our good work.”While I cannot erase the past, I can commit, on behalf of every Uber employee, that we will learn from it, and it will inform our actions going forward. I’ve told Alphabet that the incredible people at Uber ATG are focused on ensuring that our development represents the very best of Uber’s innovation and experience in self-driving technology.”As we change the way we operate and put integrity at the core of every decision we make, we look forward to the great race to build the future. We believe that race should be fair — and one whose ultimate winners are people, cities and our environment.” It comes a week after a bizarre trial began in San Francisco. Read Uber and Waymo’s Statements After Surprise Settlement in Huge Trade Secrets Case Add to Queue Entrepreneur Staff 4 min read Learn how to successfully navigate family business dynamics and build businesses that excel. Entrepreneur Staff Free Webinar | July 31: Secrets to Running a Successful Family Business Image credit: Elijah Nouvelage | Getty Imageslast_img read more

July 26, 2019
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Google to Buy Cloud Software Company Apigee for 625 Million

first_img Fireside Chat | July 25: Three Surprising Ways to Build Your Brand This story originally appeared on Reuters Reuters 3 min read –shares Cloud computing is the increasingly popular practise of using remote internet servers to store, manage and process data. Image credit: turtix / Shutterstock.com September 9, 2016 Next Article Google to Buy Cloud Software Company Apigee for $625 Million Google Alphabet Inc.’s Google said on Thursday it is acquiring cloud software company Apigee Corp. in a deal valued at about $625 million, the tech giant’s latest effort to claim a greater share of the lucrative cloud business.San Jose-based Apigee’s software helps companies’ digital services interact with apps used by customers and partners.The service is critical for businesses transitioning to the cloud, Diane Greene, who runs Google’s cloud computing division, said in an interview. “They are a leader in this application programming interface area,” she said.Cloud computing is the increasingly popular practise of using remote internet servers to store, manage and process data.Apigee specializes in managing so-called application programming interfaces, or APIs, the channels through which digital services connect when a company logs a purchase for a customer or places an order with a supplier.Google will pay Apigee shareholders $17.40 for each share, a 6.5 percent premium to the stock’s Wednesday close.Apigee’s shares were slightly above the offer price at $17.43 on Nasdaq in afternoon trading on Thursday.The company, whose customers include AT&T, Burberry Group Plc, Vodafone Group Plc and the World Bank, went public in April last year at $17 per share.Greene, a former VMware CEO, has pushed to raise Google’s profile in corporate computing since she joined last year.During her tenure, Google has streamlined engineering efforts and appointed new leadership for its cloud efforts, improving traction with clients, Google Chief Executive Officer Sundar Pichai said during the company’s latest earnings call.Greene predicted that the Apigee acquisition would redouble Google’s momentum.”Our customer lists are extremely complimentary,” she said. “There’s some overlap and some areas where we are going to be able to help each other once [the deal] closes.”The Apigee deal comes a day after Google and online storage company Box Inc. said they would partner to enable Box’s corporate customers to integrate Google’s suite of word processing, spreadsheets and other productivity tools, known as Google Docs.Google, Amazon.com Inc., Microsoft Corp., IBM Corp. and others are vying for a share of the fast-growing corporate cloud computing business.Apigee, with high-profile clients in a strategically important area, will help Google close in on the competition, said analyst Patrick Moorhead of Moor Insights & Strategy.“Google has fallen behind both Microsoft Azure and Amazon Web Services in enterprise cloud computing, and this move is intended to strengthen that position,” he wrote in an email.(By Julia Love and Natalie Grover; Editing by Dan Grebler) Add to Queue Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5last_img read more

July 24, 2019
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The Connected Car Is Poised for Acceleration and HyperPersonalization

first_imgThe Connected Car Is Poised for Acceleration and Hyper-Personalization Senthil GunasekaranJuly 4, 2019, 8:00 amJuly 10, 2019 Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval.That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits.One product for which internet access does make sense is the car. Due to their long lead times and slow development processes, the automobile industry lags other products in innovation. Internet access and over-the-air software upgrades, however, are allowing them to catch up, and it will soon be a race to see which provides the most-compelling, personalized, cloud-based experiences.The connected vehicle will eventually become the framework by which retailers, banks and other consumer-facing businesses will be able to create new and unique offerings for their customers. Using AI and Big Data, hyper-personalized products and services could become the norm, with the connected vehicle acting as the hub of the experience.Until recently, the automobile had not changed much since its inception: the driver pushes a pedal, and an engine using some sort of fuel propels it forward. Gauges tell the driver the condition of the vehicle. When you’re bored you can listen to music. And that’s about it. Imagine, instead, a vehicle that lets you directly charge your gasoline fill-up, authorizing the pump before you arrive. Or one that lets you pay for your tolls using your car’s display, eliminating the need for an external transponder and monthly bills.Today, certain Audi models will tell you when the light is about to turn green, while advising the ideal speed to drive to avoid a red one, reducing stress in heavy traffic. The coming implementation of what’s known as V2X, or vehicle-to-everything communications, will tell drivers when another car is about to emerge from a blind intersection, and alert succeeding drivers to road hazards a few yards ahead.Vehicle location will be monitored; if you’re driving near what, based on your buying habits, is a favorite retail outlet, your vehicle’s screen will be able to display a special sale, tailored just for you. Your calendar could be incorporated into the vehicle’s database. When it knows that you’re about to return to your car after a difficult spin class, cabin temperature will be lowered ahead of time to cool you down.Wearable health monitors would be connected to the vehicle; suffer a medical event such as a stroke, heart attack, or insulin drop, and the vehicle would take appropriate action, automatically calling 911, or directing the driver to the nearest pharmacy to buy a sugar-laden candy bar. Simultaneously, marketers will be able to use the increasingly-complex data gleaned from driver interactions with those vehicles to better understand their customers, enabling them to provide customized products and services that a particular individual is most likely to embrace.Read More: Rise of AI: Should Humans Be Worried?For example, with permission, a vehicle owner’s actual driving data how far they travel, their typical speed, braking frequency, the use of the vehicle’s autonomous features, and other criteria—could be used to set “pay-as-you-drive” insurance rates tailored to each individual’s driving style. Whether in-vehicle or out, retailers, financial institutions and other enterprises targeting consumers will be able to own the customer journey, to use today’s phraseology. That’s in every sense of the word, from the customer interaction with the brand to the literal trip itself. They will have to understand what customers want and offer them an exceptional experience across the entire purchase decision-making continuum.What happens if a brand fails to do that? Consider the takeover of Time Warner by AOL in 2000. At the time, it was called by the new company “a win for consumers.” Ten years later, it was called “the worst deal of the century.” Not by some snarky critic, but by the man who architected it, Gerald Levin.In hindsight, its failure was inevitable; rather than looking at where the consumer was going, the new company fell back on where it was. As the world moved to always-on internet and online services, AOL Time Warner was selling dial-up internet and print magazines and making customers buy huge packages of channels that they’d never watch—because it suited Time Warner’s business model.Marketers now have the opportunity to avoid that sort of negative outcome by creating a unique environment for connected vehicle owners that they want, rather than ones that companies think they should have. By using such tools as AI, Voice Recognition, and Machine Learning to craft an exceptional customer relationship, manufacturers will be able to harness the vehicle’s unique characteristics to offer goods, services, intelligent product recommendations, and ease of purchase features that have never been available. Equally importantly, the technology will understand the context behind these interactions, so consumers can benefit from them at the opportune time and place along their journeys.Voice control will play an important role in the connected vehicle, and not just because it’s a safer way of doing things. The ability to speak a wide range of commands stays with us throughout our entire life, making a connected vehicle simple to use for all. Amazon Alexa will be integrated into a number of cars, beginning with Audi’s e-Tron electric vehicle this year. Alexa Auto will not only offer the same features available on one’s home Alexa device, but also new vehicle-specific skills, many of which are still in development.Drivers will be able to turn off their home’s lights, close the shades, and automatically open the garage door after setting up an automated routine.Music can be ordered up by asking Alexa to play that song that begins with a few recalled words. Alexa will help you get directions and manage your calendar as you drive. And, when you’re sitting in traffic daydreaming and realize you’ve run out of toilet paper, you can order it from Amazon with a voice command.The technological breakthroughs to allow these developments to occur took decades to come to fruition; that may be even more difficult is to convince the public to use them.Today, we can follow our Lyft car or UPS delivery truck prior to arriving. And with the driver’s express permission, we’ll soon be able to follow an individual throughout their day, understanding their habits by digesting reams of information and then offering products and services that individuals truly want when and where they want them.Consumers shopping for cars will become less enamored of buying a product, and more in tune with the buying experience. With advances in vehicle technology running in lockstep across automakers, consumers will look for the marque that offers the best-connected experience by being combined with their other favorite brands.But in order for that love affair to germinate, each new feature will require that its user be willing to offer up some additional personal information, such as one’s daily habits, one’s calendar, buying patterns and more mundane things, such as credit card numbers.Yet knowing where a vehicle is emerging into the roadway could tell law enforcement how fast the driver is going, making that information grounds for a ticket. The guilty party in a traffic accident may no longer be up for debate if insurers are allowed to access the camera, radar, and sensor data from a vehicle.Read More: Artificial Intelligence – the Driving Force Behind Modern InnovationWith constant tales of credit card hacking and the theft of personal information, from social security numbers to intimate photographs, the public is becoming wary of giving up their data for some minor perceived benefit.To make a connected vehicle infrastructure a reality, companies must understand that consumers have an expectation of digital trust: they will increasingly demand that their personally identifiable information and other data is safe, will not be shared without their permission under any circumstances and is impenetrable to hacking.Europe has taken the lead with its GDPR General Data Protection Regulation rules, codifying the fact that data must be gathered lawfully, with limitations on its use and storage, in a highly secure manner. And California’s Consumer Privacy Act, passed last year, gives consumers the right to not have their data sold, know to whom it has been sold, and to inspect it.In short, companies must be clear that they understand and endorse the fact that the consumer is the one who owns his or her data, not the company. It is the consumer who decides which connected features are of sufficient value to justify the use of their personal data. But they will do so only if they know that they are getting proper, reciprocal value and that their data will always be secure.For those merchants who succeed in building trust, there is the potential to return the bond that consumers once felt with their corner merchant who knew and understood them through the “data” of personal interaction, a relationship that has since been lost in the age of anonymous websites and big-box chain stores with constantly-churning staffs.Whatever futuristic features the connected vehicle will bring, the technology gives us the potential to create through the car new, unique, hyper-personalized experiences for a wide variety of brands, from banks to retail, to entertainment. The chance to put customized, long-lasting relationships with one’s customers into overdrive will soon be upon us.Read More: Here & Now: Create Meaningful Marketing Moments with Location Intelligence Artificial IntelligenceAutomobilebig dataCustomer InteractionHyper-Personalizationmachine learning Previous ArticleHotels Can Now Overcome Language Barriers and Enforce Incidental Policies with Mobile Devices and Connect Staff by MonsciergeNext ArticleThree Providers of Augmented Reality Head-Mounted Displays for Commercial Use Named IDC Innovatorslast_img read more

July 18, 2019
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Repetitive transcranial magnetic stimulation improves working memory study shows

first_imgReviewed by James Ives, M.Psych. (Editor)May 16 2019Magnetic stimulation of the brain improves working memory, offering a new potential avenue of therapy for individuals living with Alzheimer’s disease and other forms of dementia, according to new research from the Duke University School of Medicine.Healthy younger and older adult participants who received a therapy called repetitive transcranial magnetic stimulation (rTMS) performed better on a memory task than during an rTMS-like placebo in the study, which was published here in PLoS One. Source:Duke Department of NeurologyJournal reference:Beynel, L. et al. (2019) Online repetitive transcranial magnetic stimulation during working memory in younger and older adults: A randomized within-subject comparison. PLoS One. doi.org/10.1371/journal.pone.0213707 Related StoriesRush University Medical Center offers new FDA-approved treatment for brain aneurysmsNew app created to help people reduce exposure to anticholinergic medicationsHealthy lifestyle lowers dementia risk despite genetic predispositionWorking memory is the process of recalling and then using relevant information while performing a task. It’s a key component of day-to-day tasks like driving to a new location, making a recipe, or following instructions. Individuals with Alzheimer’s disease, which will more than double by 2050, and other forms of dementia, experience progressive loss of working memory and other forms of cognition, leading to a greater risk of injury or death and reducing their ability to function without home care.Twenty-nine young adults and 18 older adults completed the study, which involved trying to remember and then reproduce a series of letters in alphabetical order. The authors applied either online high-frequency (5Hz) rTMS, or a placebo-like sham over the left prefrontal cortex, an area on the brain responsible for higher executive function. Participants of all ages who received rTMS performed better than those who received the rTMS-like placebo. This study relies on highly individualized parameters, from the selection of the stimulated target, based on fMRI activation, to the selection of the difficulty, titrated according to subjects’ performance. Now that we have shown that these specific parameters can improve performance in healthy subjects, we will be able to extend it to populations with memory deficits.”Lysianne Beynel, PhD, postdoctoral associate in the Department of Psychiatry and Behavioral Sciences Interestingly, we only saw this effect during when participants were trying their hardest, suggesting a real use-it-or-lose it principle at work here. Contrary to much of what we hear, aging brains have a remarkable capability to remember past events and to use that information in a flexible manner. The brain stimulation applied in our study shows that older adults benefited just as much as the young.”Simon W. Davis, PhD, co-authorlast_img read more